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Maker of Body Wash Products Packaged with Braille Donating Portion of Sales in Greater St. Louis To St. Louis Society for the Blind and Visually Impaired

  • Published: 2010-09-28 : Author: St. Louis Society for the Blind and Visually Impaired
  • Synopsis: Cleanlogic Bath and Body Care products and accessories are noted for their packaging in Braille.

Main Document

Businessman Isaac Shapiro is Supporting Organizations for Visually Impaired through Newly Formed Inspiration Foundation.

The Inspiration Foundation, founded by the maker of Cleanlogic Bath & Body Care products and accessories, which are noted for their packaging in Braille, is donating a portion of Cleanlogic sales in metro St. Louis to the St. Louis Society for the Blind and Visually Impaired.

Society President David Ekin, ACSW, LCSW, said, "Cleanlogic is among the first consumer product companies in the U.S. to identify its packaging with functional Braille, giving blind and visually impaired consumers the ability to identify Cleanlogic products by touch.

"This is an enlightened commitment by Cleanlogic's parent company IMS Trading and its founder Isaac Shapiro, who recently created the Inspiration Foundation to help organizations that serve blind and visually impaired individuals. Our Society is very proud to be the first organization in the nation to receive support from the Inspiration Foundation. Mr. Shapiro, whose mother is visually impaired, is incorporating his personal commitment and respect for blind individuals into his business by producing high quality body care products that visually impaired people can easily recognize on retail shelves.

"We are thankful for the Inspiration Foundation's financial support for the Society's mission, and we encourage everyone to try Cleanlogic Bath & Body Care products, which are excellent," Ekin said.

Cleanlogic Bath & Body Care products with raised Braille "dots" embossed in their packaging include body wash, body lotion, bath accessories and an innovative "Soap+Sponge" that leaves skin feeling clean, smooth and nourished. One of the unique features of the Braille is that it identifies each specific bath and body care product so that no two products could be mistaken by a blind person. They are currently available in Schnucks grocery stores in greater St. Louis. Cleanlogic plans to expand the concept into other retail stores. Many Society supporters recommend Cleanlogic products based on personal experience, including Alice Conway, who is a member of the Society's Board of Directors and an avid Braille reader.

Conway says: "I love Cleanlogic body washes and lotions labeled in Braille. I always know which one I'm picking up, even though the bottles are the same shape, because of the Braille. The products are high quality, luxurious and fun to use, and they spread awareness of Braille which enables blind people to participate fully in the sighted world. "Cleanlogic's commitment to Braille packaging heightens awareness of Braille and its trans-formative role in the lives of blind people," Conway says, adding, "The Inspiration Foundation is inspiring a new era of humanitarian in the consumer products industry."

Naomi Soule, a Society supporter and fan of Cleanlogic products, says simply, "Finally, bottles I can read without having to label them myself!"

Cleanlogic Bath & Body Care products are manufactured by IMS Trading, LLC, of Los Angeles, California. Cleanlogic products are the first in the industry to incorporate Nopal cactus extracts into their formulas. IMS Trading has fully funded the creation and operation of the Inspiration Foundation (IF ), a nonprofit entity dedicated to providing blind and visually impaired adults with adaptive computer technology and professional training to enable them to thrive independently. All IMS products are in the process of being re-packaged with nomenclature in Braille and will feature the IF official seal which ensures consumers that their purchase is helping the blind community. For more information, visit

The St. Louis Society for the Blind and Visually Impaired enhances independence, empowers individuals and enriches the lives of people who are blind or visually impaired and their families. It provides specialized Vision Rehabilitation and Special Education Services to children and adults, and serves an increasing number of older adults who are newly visually impaired or blind due to age-related eye conditions by providing home-based services, specialized agency services and community activities. It also provides services to school-age students at school districts in Illinois and Missouri. It is the only agency of its kind serving greater St. Louis, and the second oldest of its kind west of the Mississippi River. For information about Society activities and sponsorship opportunities, please see the Society website at or call David Ekin at 314.968.9000. Media relations contact: Jeff Dunlap at 314.993.6925.

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