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White Cane Week 2012 - Special Programs from Accessible Media Inc. (AMI)

Outline: AMI to celebrate 2012 White Cane Week 2012 with a compelling line-up of special programming starting from February 5 to 11.

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Accessible Media Inc. (AMI) to celebrate White Cane Week 2012 with compelling line-up of special programming from February 5 to 11.

Accessible Media Inc. (AMI) - A not-for-profit multimedia organization operating two broadcast services, AMI-tv (formerly The Accessible Channel-TACtv) and VoicePrint (soon to be known as AMI-audio), and a companion website, AMI-online (www.ami.ca). AMI serves more than five million Canadians who are blind or partially sighted, deaf or hard of hearing, learning disabled, mobility or print restricted, or learning English as a second language by making print, broadcast and online media accessible.

Every year AMI, a global leader in making media accessible, joins with hundreds of individuals and organizations committed to a more inclusive Canada to mark an important awareness-raising celebration.

That event: the Canadian Council of the Blind's (CCB) annual salute to the White Cane, one of the world's most stirring symbols of greater accessibility.

"We're very pleased to play a key role in promoting White Cane Week 2012," says David Errington, President and CEO of Accessible Media Inc.-AMI, "and proud of our exciting schedule of special White Cane Week-related programs that will inform our audiences about Canadians who are blind or with low vision - their triumphs, aspirations and accomplishments."

Last year, AMI broadcast features on blind NASCAR drivers, a unique perspective on the woman known as Canada's Helen Keller, the latest on guide dogs and an update on remarkable advances for blind and low vision Canadians.

"And this year," explains John Melville, AMI Vice President, Programming and Production, "we want to top ourselves with the kinds of in-depth interviews, programs and discussions about the issues Canadians who are blind or with low vision face and that our audiences expect of us."

"We're particularly pleased," continues Melville, "that AMI's special line-up includes fascinating reports from our Local Broadcast Centers throughout the country, which reflects our mission to provide coverage of interest to people with disabilities from communities across Canada."

Among the highlights on VoicePrint (soon to be known as AMI-audio), the world's largest broadcast reading service, making local, national and international news and information accessible:

And on AMI-tv (formerly TACtv), the world's first channel to broadcast all programming with Open Described Video (DV) and Closed Captioning (CC): an encore presentation of A Whole New Light, a one-hour special report exploring the scientific, medical and therapeutic treatments that will help to improve quality of life for people with vision loss. Told through compelling personal stories and anecdotes you won't soon forget, this special brings viewers the latest research, surgeries, implants and experimental therapies.

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