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New Ads Feature Diverse Group of People with Disabilities

Published: 2018-04-27 - Updated: 2018-08-23
Author: RespectAbility | Contact:

Synopsis: New PSA's featuring a diverse group of people with disability urge philanthropists to live up to their values on diversity, equity, access, and equality.

Main Digest

A new series of PSA's (Public Service Announcement's) is breaking ground on ensuring philanthropists are inclusive of people with disabilities. Representing a diverse group of people with disabilities, the stars speak directly to the camera in their own words.

In Other News:

There was no script for the ads, only honest conversations with members of various disability communities.

Participants in the ads include people who are deaf, blind, wheelchair-users or amputees or have Autism, learning differences or another disability.

They include people who are African American, Hispanic, Latino, Asian, white and other backgrounds and are diverse in sexual orientations and identities.

Participants communicate both verbally and with American Sign Language.

The ads have captions, which is vital to 50 million Americans who are Deaf or hearing impaired.

PSA Participants
PSA Participants

The ads, focusing on inclusive philanthropy, are viewable at RespectAbility, the creator of the ads, is an education and advocacy nonprofit fighting stigmas and advancing opportunities for people with disabilities. More PSAs that focus on other disability-related topics will be released in the coming weeks.

The people with disabilities in the ads represent the 56 million Americans who live with some sort of disability and exemplify why philanthropists need to include people with disabilities in boards, staffs, grantmaking and more.

Jose Plaza, manager at California Endowment, who was interviewed for the ads, says, "There's a difference within philanthropies in terms of their mission. Some are focused on education, some are focused on labor, some are focused on racial disparity. Disability is always left out. Disability needs to be front and center."

Jennifer Laszlo Mizrahi, president of RespectAbility and someone who has dyslexia and is also a philanthropist, points out in the ads that, "When you look at the issues of addiction, or homelessness, or criminal justice reform, there's generally a disability angle to the conversation."

The purpose of this campaign is to raise awareness so that philanthropists can live their values fully.

"We offer funders and nonprofits the skills and free tools they need to welcome, respect and serve the 1-in-5 people who have a disability," added Mizrahi.

Disability also plays a role in many issues that philanthropists care about, such as criminal justice reform. Harold Foxx, an African American man who is deaf, said in the ads, "sometimes, if the police don't know that you're deaf, they'll handcuff you and then you can't sign."

Tatiana Lee, an African American woman with spina bifida, added, "black people with disabilities are also being harassed or killed or put in jail."

Philanthropists Leading By Example

Thankfully, some philanthropic organizations recently have made major strides toward being inclusive of people with disabilities. The Ford Foundation's work on this, led by Noorain Khan, has been transformative. Khan's piece, Why disability rights are central to social justice work and what we are doing about it, details the Ford Foundation's dramatic progress and commitment.

The MacArthur Foundation asked finalists for its major 100-million-dollar challenge, 100&Change, to go through a specific checklist to include people with disabilities in their work. Never before has a grant anywhere near this size asked grantees to address how they plan to assure access to services for persons with disabilities.

RespectAbility's PSAs were created to encourage other philanthropic organizations to follow the best practices set by The Ford Foundation and The MacArthur Foundation, as well as other inclusive organizations such as the Jewish Federation of Greater Washington and J.P. Morgan Chase's philanthropic arm.

A Team of Volunteers Created PSAs

The creation of these groundbreaking PSAs required the help of many talented individuals who deserve recognition. RespectAbility board member and reality TV pioneer Jonathan Murray shot the PSAs at his studio in California. The PSAs used the same set and team who created the Emmy-winning series "Born This Way," which stars seven young adults with Down syndrome.

Cliff Pintak of TenCAPITOL edited this series of PSAs, and we are extremely grateful for his time and expertise. TenCAPITOL is a top strategic communications company located in Virginia. RespectAbility would like to thank Gail Williamson of Kazarian/Measures/Ruskin & Associates for her assistance in recruiting talent for these PSAs. RespectAbility would especially like to thank the outstanding people with disabilities who volunteered their time to tell their stories to the world. These groundbreaking PSAs would not exist without their help. The stars of the PSAs were:

"People with disabilities can have spectacular abilities, innovations and resiliency that are desperately needed in our world today," added Mizrahi. "It's time for philanthropy to move beyond trying to cure every disability or seeing people with disabilities through the lens of pity and move on to accepting people for the 360-degree human beings they are."


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Cite Page: Journal: Disabled World. Language: English (U.S.). Author: RespectAbility. Electronic Publication Date: 2018-04-27 - Revised: 2018-08-23. Title: New Ads Feature Diverse Group of People with Disabilities, Source: <a href=>New Ads Feature Diverse Group of People with Disabilities</a>. Retrieved 2021-07-30, from - Reference: DW#118-13417.