Wells Fargo Funds ASL Financial Education for Deaf Adults
Author: Wells Fargo and Company
Published: 2017/11/17 - Updated: 2026/01/19
Publication Type: Announcement
Category Topic: Finance - Related Publications
Page Content: Synopsis - Introduction - Main - Insights, Updates
Synopsis: This announcement details a significant financial literacy initiative that directly addresses barriers faced by deaf and hard of hearing individuals. The information is authoritative as it comes from official sources - Communications Service for the Deaf (CSD) and Wells Fargo Foundation - and documents a funded partnership creating the first ASL-accessible version of Wells Fargo's established Hands On Banking curriculum. Given that approximately 70 percent of the American deaf community faces unemployment or underemployment, this grant-funded program fills a critical gap by providing self-paced financial education in American Sign Language with voice-over, captioning, and screen-reading compatibility. The initiative matters because it tackles a documented need for deaf-specific financial tools while promoting economic independence through accessible formats that respect the linguistic and cultural needs of deaf, deafblind, and hard of hearing individuals - Disabled World (DW).
Introduction
Communication Service for the Deaf (CSD) Learns announced that the organization received a $75,000 grant from the Wells Fargo Foundation to create a pilot American Sign Language (ASL) Financial Education Series.
Main Content
Content from Wells Fargo's Hands On Banking online financial learning center, such as Dealing with Debt and Getting Started with Investing, will be provided in ASL on the CSD Learns site.
"Achieving economic independence is a challenge for many in the deaf community," said CSD Chief Executive Officer Christopher Soukup. "This joint effort with Wells Fargo is an innovative, remarkable step forward in bringing high-quality, valuable information to deaf people in ASL and other accessible formats."
CSD Learns creates innovative, platform-based solutions that overcome barriers and increase learning opportunities for Deaf, Deaf Blind, and Hard of Hearing individuals. Through CSD Learns, bilingual online courses are presented in ASL with voice-over and captioning, as well as screen reading compatibility.
CSD Learns' courses are self-paced, and include interactive quizzes and assessments for a dynamic and active learning experience.
"Wells Fargo strongly believes that people with disabilities should have the same opportunities to improve their financial health and well-being as anyone else," said Kathy Martinez, head of disability and accessibility strategy at Wells Fargo."
"We are proud to collaborate with CSD Learns to make our Hands on Banking program accessible to this community and help them succeed financially."
"About 70 percent of the American Deaf community is either unemployed or underemployed. Research has long demonstrated a significant need for Deaf-specific financial learning tools," said Soukup.
"CSD has listened to diverse Deaf communities share the need for equitable learning resources. Our goal is to see every Deaf individual empowered to educate and enable themselves, including financially. By offering this program on a pilot basis, we can now help strengthen equity for Deaf people in the workplace, and offer tools for self-improvement and autonomous social mobility."
Hands on Banking is a public service offered by Wells Fargo in English and Spanish. The program offers online resources for anyone who wants to learn more about money management. The online learning center can help site visitors find answers to questions, from budgeting tips to buying a home, to responsibly using credit. Hands on Banking offers self-directed courses to improve financial capability, as well as offering classroom resources for educators.
Insights, Analysis, and Developments
Editorial Note: Financial literacy programs specifically designed for deaf communities represent more than simple translation - they acknowledge that economic self-sufficiency requires information delivered in one's primary language. The Wells Fargo-CSD partnership demonstrates how corporate philanthropy can address systemic barriers when organizations recognize that true accessibility means meeting people where they are, linguistically and culturally. As this pilot program unfolds, its success could establish a blueprint for other financial institutions to follow, potentially shifting industry standards toward genuine inclusion rather than mere compliance. The deaf community's high unemployment rate isn't simply a statistic to overcome; it's a call to action that requires innovative solutions like bilingual financial education that respects ASL as a complete, sophisticated language rather than treating it as an accommodation - Disabled World (DW).Attribution/Source(s): This quality-reviewed publication was selected for publishing by the editors of Disabled World (DW) due to its relevance to the disability community. Originally authored by Wells Fargo and Company and published on 2017/11/17, this content may have been edited for style, clarity, or brevity.