Women with Active Lifestyles More Confident, Sexy and Ready to Say Yes!
Synopsis and Key Points:
Survey finds women who work out regularly do it to be healthy more confident energized and accomplished women.
Main DigestActive Women Say Their Lifestyle Makes Them More Confident, Sexy and Ready to Say 'Yes!' - New poll shows these go-getters are constantly searching for new and simple ways to stay energized; results support Propel® new consumer campaign.
A new survey of 443 women ages 25-49 finds that those who work out regularly do not just do it to be healthy; they do it to feel like a more confident, energized and accomplished woman. In fact, nearly all active women more than nine out of 10 say working out regularly makes them feel healthier (100 percent), stronger (98 percent) and more energized (94 percent). These same women report that regular workouts make them feel more confident and accomplished (86 percent).
The findings are based on a survey sponsored by Propel Enhanced Water and conducted by Opinion Research Corporation (ORC) in August 2010. Propel knows that active women are constantly looking for the newest and simplest ways to balance their busy lifestyles with the priority they place on staying fit. In fact, the survey finds that three out of four say they are always searching for new and easy ways to stay well and feel good.
"Today's woman is busy and juggles multiple priorities. When I learned that so many women are searching for easy ways to stay well and feel good, and that more than 60 percent of active women said that water alone doesn't cut it when it comes to staying hydrated, I was happy to know that Propel can offer a solution," said Esperanza Teasdale, Director of Marketing Propel, PepsiCo. "We know that staying hydrated is a key to feeling well. With its multiple benefits, Propel can also help you stay replenished, energized and protected throughout the day."
According to the findings, more than half of active women who work out regularly are more likely to say "yes" to romance, a date or an evening out with friends:
51 percent feel more inclined toward romance
37 percent say they are more likely to want to go out on the town with friends
36 percent report they are more inclined to go out on a date
Women who are not currently active admit that working out at least three days a week would not just make them healthier, but also make them feel sexier and more confident. Nearly all (98 percent) of non-active women say working out regularly would make them feel healthier, more energized (96 percent), stronger (92 percent), more confident (78 percent) and more accomplished (72 percent). Additionally, 82 percent say they would feel more attractive and sexier (68 percent).
These findings support Propel's latest campaign Satisfy Your Body with Propel which represents real women who are energized and empowered by physical activity and understand the need to replenish, energize and protect in all aspects of their lives. With a complete benefits bundle that includes Vitamins C & E, B Vitamins and antioxidants, Propel goes beyond hydration to replenish, energize and protect in every sip.
In coordination with the new campaign, Propel has a refreshed look with a new bottle and label design that emphasizes its multiple benefits. This change comes after an update in 2009 to the 500 mL Propel packaging, which used 33 percent less plastic and 30 percent less label than the previous 500 mL bottle.
Also new is Propel Peach, back by popular demand, to complement the Propel ready-to-drink flavor line-up, which includes Lemon, Berry, Grape, Kiwi-Strawberry, Blueberry Pomegranate, and Black Cherry. Propel's available powdered flavors include Berry, Kiwi-Strawberry, Grape, Lemon, Raspberry Lemonade, Lemonade (with Calcium), Citrus Punch (with Calcium) and Cherry Lime (with Calcium) that can be mixed with 16.9 or 20 fl oz of water.
In the spirit of inspiring consumers to stay active and energized, Propel will also host a free outdoor Zumba Fitness® class for Propel fans in Chicago, Ill. Zumba Fitness is a cardio dance workout that combines Latin and international music with dance to make exercise fun and easy to follow. This public event will take place at 7:30 a.m. CT on August 20, 2010 at Chicago's Pioneer Court, 401 North Michigan Avenue. All are welcome!
About Propel - Propel is a low-calorie, nutrient enhanced water beverage, among the PepsiCo (NYSE: PEP) portfolio, developed for those in motion who are looking for a great tasting beverage with purpose. With just 10 calories per serving, Propel hydrates and contains Vitamins C & E to Replenish, B Vitamins to Energize and antioxidants to Protect. Propel is conveniently available in both ready-to-drink and powder form. With multiple benefits in every bottle, Propel goes beyond hydration to Replenish + Energize + Protect your body with every sip. Satisfy Your Body with Propel. For more information, visit: PropelEnhancedWater.com and follow us on Facebook.com/Propel or Twitter @nowpropelled.
About PepsiCo - PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called "Performance with Purpose." By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, visit: www.pepsico.com.
About the Survey - The survey, sponsored by Propel® Enhanced Water Beverage (PepsiCo) and administered by Opinion Research Corporation (ORC) was conducted in August 2010 using ORC's weekly CARAVAN® RDD omnibus survey that is stratified by region and is nationally representative by age, gender, geographic region, and race. The margin of error of the study is +/- 4.7%.
Zumba®, Zumba Fitness® and the Zumba Fitness logos are registered trademarks of Zumba Fitness, LLC.
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