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Advertising and Sponsorship Policy for Disabled-World.com

The Disabled World website currently displays advertising on some pages to help offset running costs of the site.

IMPORTANT

NO ADVERTISING MATERIAL APPEARING ON DISABLED WORLD IS INTENDED TO SUBSTITUTE FOR THE ADVICE OF A PHYSICIAN, AND READERS ARE ADVISED ALWAYS TO CONSULT THEIR DOCTOR FOR SPECIFIC INFORMATION ON PERSONAL and ALL HEALTH MATTERS.

Advertising space will not be sold nor sponsorship accepted on condition that any influence whatsoever be granted over the editorial process.

Advertising must adhere to Canadian federal and provincial human rights legislation and shall not discriminate on any prohibited grounds.

The appearance of advertising or sponsorship on Disabled World (https://www.disabled-world.com/) shall not be considered as a warranty, endorsement of claims made for a product(s) or service(s), or of their effectiveness, quality, or safety, nor an endorsement of a manufacturer, distributor or promoter of a product(s) or service(s) on the part of Disabled World (https://www.disabled-world.com/).

Disabled World does not endorse any product or service provided by a sponsor. In cases where Disabled World links to the website of the sponsor, it must be understood that Disabled World does not regulate the content of the sponsor's website and assumes no responsibility or liability for any claims or endorsements made on or linked to from the sponsor's website. Disabled World shall not be liable for any damages, claims, liabilities, costs or obligations or for any indirect, incidental, special or consequential damages of any kind including any claim for commercial or economic loss whether arising in negligence, tort, statute, equity, contract, common law, or any cause of action or legal theory from the use or misuse of the advertising material or sponsorship information that appear, whether such obligations arise in contract, negligence, equity or statute law. No guarantee or warranty is made as to the quality, accuracy, completeness, timeliness, appropriateness or suitability of the advertising material or sponsorship information provided.

General Advertising Information for Disabled World

All traffic to Disabled World is organic. We do NOT buy advertising, use PPC, Adwords, or use artificial traffic generating or inflation means. All visitors to Disabled World are highly qualified potential purchasers! This results in HIGHLY TARGETED advertising with very high CTR and few wasted impressions.

Disabled World currently uses Google Adsense as our advertising medium.  Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become one of the popular programs that specializes in creating and placing banner advertisements on a website, because the advertisements are less intrusive and the content of the advertisements is often relevant to the website.

Content-based adverts can be targeted for interest or context:

  • The targeting can be CPC (click) or CPM (impression) based.
  • The ads can be simple text, image, animated image, flash, video, or rich media ads.
  • AdSense for mobile content allows advertisers to target our fully responsive mobile website using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of our website - in this case, a mobile website.

Targeting a Specific Website or Topic with Your Ads

As an advertiser, there are often times when you want to site target a particular site running AdSense, but your particular product or service is really only relevant to a specific portion of the site. Or you might only want your ads running in a specific ad unit, such as the one running above the fold front and center. Google has released a new custom channel targeting feature that will allow advertisers to do that.

Topic targeting allows your ads to be eligible to appear on any pages of the Disabled World Network that have content related to your selected topics. On the Google Display Network you can reach a wide range of customers, choose which pages your ads appear on, and engage people with a variety of appealing ad formats.


Diagram of the human spinal column
SCI: C1 - S5 Spine & Spinal Cord Information

• Important Disclaimer: Information provided on disabled-world.com is for general informational and educational purposes only, it is not offered as and does not constitute medical advice. In no way are any of the materials presented meant to be a substitute for professional medical care or attention by a qualified practitioner, nor should they be construed as such. Any third party offering or advertising on disabled-world.com does not constitute an endorsement by Disabled World. All trademarks(TM) and registered(R) trademarks are the property of their respective owners. Please report outdated or inaccurate information to us.