Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.
Market research is defined as any organized effort to gather information about target markets or customers. The term is commonly interchanged with marketing research; however, marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research provides important information to identify and analyze the market need, market size and competition.
Market research allows a company, or individuals, to discover who their target market is - and what consumers think about a product or service before it becomes available to the general public.
Research you compile yourself or hire someone to gather for you.
This type of research is already compiled and organized, such as; reports and studies by government agencies, trade associations or other businesses within your industry.
1 : Speech/Voice Recognition Market Worth $18.3 Billion USD by 2023 : MarketsandMarkets.
2 : Report: Global Learning Disability Partnering 2010 to 2017 : Reportlinker.
3 : North America Wheelchair Accessible Vehicle Conversion Market : Transparency Market Research (TMR).
4 : Smart Wearables in Healthcare - Market Research Report 2016 to 2030 : ReportBuyer.
5 : Global Spinal Devices Market by Segmentation: Based on Product, Application and Region : Future Market Insights.
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