- Synopsis: News, information, and press releases regarding the latest medical and health market research opportunities and forecasts.
Definition: Market Research
Market research is defined as any organized effort to gather information about target markets or customers. The term is commonly interchanged with marketing research; however, marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research provides important information to identify and analyze the market need, market size and competition.
Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.
Market research allows a company, or individuals, to discover who their target market is - and what consumers think about a product or service before it becomes available to the general public.
Market research involves two types of data:
- Primary Information
Research you compile yourself or hire someone to gather for you.
- Secondary Information
This type of research is already compiled and organized, such as; reports and studies by government agencies, trade associations or other businesses within your industry.
Latest Market Research Publications
- North America Wheelchair Accessible Vehicle Conversion Market
Study based on a report by Transparency Market Research titled Wheelchair Accessible Vehicle Converters Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.
- Smart Wearables in Healthcare - Market Research Report 2016 to 2030
Report provides comprehensive analysis of current market landscape and detailed future outlook of smart wearables focused on improving quality of lives from a healthcare and fitness perspective.
- Global Spinal Devices Market by Segmentation: Based on Product, Application and Region
Gobal market for spinal device is expected to be driven by advancement in technology, increase in number of spinal surgeries, and aging among the population.
- Global Hearing Aids Market - Increasing Participation of Tech Giants
Developments in global market for hearing aids projecting promising expansion over forecast period of 2016-2024, particularly due to Apple, Inc.'s efforts in enhancing iOS for users with hearing impairments.
- Hearables: Aiding and Improving Audio Communications in the Workplace
Hearables allow employees to take calls quickly, hands-free, and also provide ability to use voice-activated apps.
Full List of Market Research Documents (13 Items)