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Health and Medical Market Research

  • Synopsis: Last Revised/Updated: 2017-02-23 - News, information, and press releases regarding the latest medical and health market research opportunities and forecasts.


Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.

Market research is defined as any organized effort to gather information about target markets or customers. The term is commonly interchanged with marketing research; however, marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research provides important information to identify and analyze the market need, market size and competition.

Market research allows a company, or individuals, to discover who their target market is - and what consumers think about a product or service before it becomes available to the general public.

Market research involves two types of data:

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