Screen Readers Skip to Content

Australian VB Beer Now Available in Canada

Published: 2010-09-01 - Updated: 2019-11-12
Author: YIELD

Synopsis: Australian made VB beer is being exported and is now available for Aussie beer lovers in Canada. We know Aussies in Canada have been longing for VB, and we're sure this quirky campaign will hit the mark. VB offers beer drinkers true Aussie taste in the traditional Australian stubby and 500ml can.

Main Digest

Australian made exported VB (Victoria Bitter) beer is now available in Canada.


In Other News:


Yield says G'Day to Victoria Bitter (VB), Australia's No. 1 Beer

A new launch campaign for VB, Australia's No.1 beer from advertising agency, Yield hits the Ontario market this week.

Combining radio, banner advertising, a micro-site (vbincanada.com) and social media, VB will target the premium import drinker with six weeks of radio and online advertising in the initial phase.

Steven Poirier, General Manager of Treasury Wine Estates, distributor for VB in Canada, commented.

"VB is off to a really strong start in Canada. Because it's brewed in Australia and imported to Canada, VB offers beer drinkers true Aussie taste in the traditional Australian stubby and 500ml can."

VB beer bottle
VB beer bottle

Yield Creative Director, Chris Torbay, commented.

"The creative idea is based on how similar Canada and Australia actually are. The details might be different - animals, place names, sports - but when it comes right down to it, we both love beer, so who cares."

Using voice talent based in Sydney allowed Yield to make the radio ads as authentic as the beer.

"We know Aussies in Canada have been longing for VB, and we're sure this quirky campaign will hit the mark," Torbay said.

In addition to Treasury Wine Estates, Yield works with clients such as Porsche, Deloitte, 407 ETR, easyhome, Knightsbridge, Ontario Telemedicine Network, Alpha Trading, Canadian Pro Drivers, Thomas International, and Scotiabank International.

You're reading Disabled World. See our homepage for informative disability news, reviews, sports, stories and how-tos. You can also connect with us on social media such as Twitter and Facebook or learn more about Disabled World on our about us page.

Disclaimer: Disabled World provides general information only. Materials presented are in no way meant to be a substitute for professional medical care by a qualified practitioner, nor should they be construed as such. Any 3rd party offering or advertising on disabled-world.com does not constitute endorsement by Disabled World. View our Advertising Policy for further information. Please report outdated or inaccurate information to us.

Cite Page: Journal: Disabled World. Language: English (U.S.). Author: YIELD. Electronic Publication Date: 2010-09-01 - Revised: 2019-11-12. Title: Australian VB Beer Now Available in Canada, Source: <a href=https://www.disabled-world.com/news/offbeat/vb-beer.php>Australian VB Beer Now Available in Canada</a>. Retrieved 2021-08-02, from https://www.disabled-world.com/news/offbeat/vb-beer.php - Reference: DW#330-5473.