Australian VB Beer Now Available in Canada
Published: 2010-09-01 : (Rev. 2019-11-12)
Synopsis and Key Points:
Australian made VB beer is being exported and is now available for Aussie beer lovers in Canada.
We know Aussies in Canada have been longing for VB, and we're sure this quirky campaign will hit the mark.
VB offers beer drinkers true Aussie taste in the traditional Australian stubby and 500ml can.
Australian made exported VB (Victoria Bitter) beer is now available in Canada.
Yield says G'Day to Victoria Bitter (VB), Australia's No. 1 Beer
A new launch campaign for VB, Australia's No.1 beer from advertising agency, Yield hits the Ontario market this week.
Combining radio, banner advertising, a micro-site (vbincanada.com) and social media, VB will target the premium import drinker with six weeks of radio and online advertising in the initial phase.
Steven Poirier, General Manager of Treasury Wine Estates, distributor for VB in Canada, commented.
"VB is off to a really strong start in Canada. Because it's brewed in Australia and imported to Canada, VB offers beer drinkers true Aussie taste in the traditional Australian stubby and 500ml can."
VB beer bottle
Yield Creative Director, Chris Torbay, commented.
"The creative idea is based on how similar Canada and Australia actually are. The details might be different - animals, place names, sports - but when it comes right down to it, we both love beer, so who cares."
Using voice talent based in Sydney allowed Yield to make the radio ads as authentic as the beer.
"We know Aussies in Canada have been longing for VB, and we're sure this quirky campaign will hit the mark," Torbay said.
In addition to Treasury Wine Estates, Yield works with clients such as Porsche, Deloitte, 407 ETR, easyhome, Knightsbridge, Ontario Telemedicine Network, Alpha Trading, Canadian Pro Drivers, Thomas International, and Scotiabank International.
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