The International Paralympic Committee (IPC) is partnering with Worldwide Paralympic Partner Samsung, in the Wireless Communications Equipment category, to provide 30 leading Paralympians from countries including Brazil, USA, South Korea, Great Britain, France, Spain and more the chance to record exclusive behind-the-scenes video blogs in the lead up to and during the Rio 2016 Paralympic Games from 1-19 September.
The project is part of Samsung's Rio 2016 Paralympic Games campaign, "Symbols of Ability," which highlights athletes' abilities over their disabilities.
The athletes involved in the Samsung Paralympic Bloggers project will be able to share their challenges and victories with the world through behind-the-scenes footage which viewers do not get to see on their television screens at home. All of the contents will be captured with Samsung Galaxy S7 and Samsung mobile accessories, and fans will be able to view the Samsung Paralympic Blogs in 360.
Using Samsung Galaxy smartphones paired with Samsung Gear VR headsets, athletes in the Paralympic Village will also be able to experience the Samsung Paralympic Blogs in 360 by visiting a special station. The stations will also contain other 360 content from key landmarks in Rio, allowing athletes to see the sites without leaving the Paralympic Village.
All of the athlete-generated content will be uploaded to the IPC's YouTube Channel (YouTube.com/Paralympics) and the athletes' social media accounts. In addition, rights-holding broadcasters will have access to the footage via a separate content management system and media outlets can sign up for notifications when athletes publish new blogs, allowing them to share this content with their readers and viewers.
"The Samsung Paralympic Bloggers project will give fans a unique behind-the-scenes insight into the lives of athletes. We are excited to be partnering with broadcasters around the world to distribute this footage on social and digital media, as well as on TV."
The IPC and Samsung will challenge the world to focus on an athletes' ability and engage with their personal stories, allowing fans to get closer to the lives of Paralympians than ever before.
"We are excited to continue our partnership with the International Paralympic Committee on the Samsung Paralympic Bloggers programme for the Rio 2016 Paralympic Games," said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. "This programme reinforces Samsung's goal of breaking down barriers through technology, and we think that this will be a unique way for fans to connect with the Paralympic Games both in Rio and around the world."
The Samsung Paralympic Bloggers programme is a component of the brand's holistic Rio 2016 Paralympic Games campaign, which also includes a marquee advertisement featuring US Paralympian Tatyana McFadden. The brand will also revamp its Samsung Galaxy Studios, including the flagship Samsung Galaxy Studio in Olympic Park, to include several accessibility features to ensure all consumers, athletes and fans are able to take part in a variety of interactive experiences.
The Paralympians who took part in the Samsung Paralympic Bloggers programme in London were also successful off camera, picking up 39 gold, 18 silver and 15 bronze medals at the Paralympic Games.
The list of athletes taking part in the Samsung Paralympic Bloggers project includes:
For more information on acquiring footage as a rightsholding broadcaster or signing up for notifications when a blog is published, please contact Paige.Ribchester@Paralympic.org