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PyeongChang 2018: IPC Confident of Record Breaking TV and Social Media Audience

Outline: The increased international broadcast and media coverage of the Paralympic Winter Games will be complimented by the IPC's own online coverage of PyeongChang 2018.

Main Digest

With just three days to go until the Opening Ceremony of the PyeongChang 2018 Paralympic Winter Games, the International Paralympic Committee (IPC) has said it believes the international TV and social media audience for the event will break all previous records.

So far a record 47 rights-holding broadcasters have agreed to show the Games, covering at least 100 territories. With many broadcasters dedicating more airtime to the Games than ever before across all platforms, the IPC is confident the cumulative international audience outside of the host market will exceed the record 1.4 billion that watched the Sochi 2014 Paralympics outside of Russia.

In total, a cumulative audience of 2.1 billion tuned into the Paralympic Winter Games four years ago with the host market contributing a cumulative 625 million viewers. Although the Korean audience is not expected to match this figure, Alexis Schaefer, the IPC's Commercial and Marketing Director, does believe PyeongChang 2018 will break new territory.

"With just three days to go until the Games begin, we have more broadcasters than ever before set to cover the Winter Paralympics which shows the growing global interest in Para sport," Schaefer said. "What is greatly encouraging is that not only do we have more broadcasters but many of them are also dedicating more airtime across all platforms than previous Games editions. Through traditional linear and online coverage, we are confident that we will see an increase in the international audience enjoying the Games outside of the host country. I am certain that all those who tune in will enjoy the spectacular sporting action on offer."

Underlining the growing global interest in the Paralympic Winter Games, more than 810 domestic and international media have been accredited for the Games, a 23 per cent growth on Sochi 2014.

The increased international broadcast and media coverage of the Paralympic Winter Games will be complimented by the IPC's own online coverage of PyeongChang 2018.

Through its partnership with the Olympic Channel, the IPC will broadcast more than 280 hours of live coverage via www.paralympic.org, covering all six Para winter sports.

In addition daily highlights packages for all sports will be produced for social media while all sessions, matches and races will be made available as video on demand on YouTube.

The PyeongChang 2018 Paralympic Winter Games will take place between 9-18 March.

Watch Live Coverage of PyeongChang 2018 Paralympic Games - All sporting action from the PyeongChang 2018 Paralympic Winter Games held 9-18 March will be streamed live on Paralympic.org using an Olympic Channel player - International Paralympic Committee (IPC)


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Cite: Journal: Disabled World. Language: English. Author: International Paralympic Committee (IPC). Electronic Publication Date: 2018/03/06. Last Revised Date: 2018/03/06. Reference Title: "PyeongChang 2018: IPC Confident of Record Breaking TV and Social Media Audience", Source: PyeongChang 2018: IPC Confident of Record Breaking TV and Social Media Audience. Abstract: The increased international broadcast and media coverage of the Paralympic Winter Games will be complimented by the IPC's own online coverage of PyeongChang 2018. Retrieved 2019-11-17, from https://www.disabled-world.com/sports/paralympics/2018/audience.php - Reference Category Number: DW#491-13296.
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