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Age is Just a Number and People Need to Get Over It

Published: 2011-05-23 - Updated: 2022-03-27
Author: AARP - Contact: aarp.org
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Synopsis: American Golden Girl Betty White is teaming up with AARP to urge Americans worried about getting older to Get Over It. Turning 50 can be the start of a great new part of your life. It doesn't mean you're getting old. I think age is what you make of it just look at me! I'm going to hang out as long as anybody will pay attention. Betty White's ascension to becoming a cultural institution - winning six Emmy's through breakthrough roles on the Mary Tyler Moore Show, The Golden Girls and even Saturday Night Live, all after the age of 50 - offers living proof that age shouldn't define who you are.

Main Digest

American icon and eternal Golden Girl Betty White is at it again, teaming up with AARP to urge Americans worried about getting older to "Get Over It." As feisty as ever, she stars in a new campaign - including broadcast ads and online videos - that encourages people to get rid of obsolete stereotypes about aging and laugh along the way.

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White's ascension to becoming a cultural institution - winning six Emmy's through breakthrough roles on the Mary Tyler Moore Show, The Golden Girls and even Saturday Night Live, all after the age of 50 - offers living proof that age shouldn't define who you are.

"Turning 50 and joining AARP can be the start of a great new part of your life," said White. "It doesn't mean you're getting old. I think age is what you make of it just look at me! I'm going to hang out as long as anybody will pay attention."

"Betty truly embodies what we've been hearing from our members for years: that age is just a number," said Steve Cone, Executive Vice President, AARP. "She's embracing her age and defying stereotypes and limitations often associated with the number of candles on your birthday cake. We think that's something that will resonate with our members and all Americans 50+, and we couldn't be happier to work with her to break through the mis-perceptions that keep people from taking advantage of all that AARP offers."

AARP's "Get Over It" campaign launched with the debut of various national TV ads. The new campaign uses White's unique humor in a way that will inform and delight consumers through online, print and other direct channels, in addition to television.

Added White:

"I was just getting warm when I was 50. Now I'm hot, in Cleveland. I'm not done, and probably neither are you, and AARP can help us get to what's next."

The "Get Over It" campaign promotional materials, exclusive interviews, videos and stories with Betty White, can be accessed for review and download at AARP's Website.

Attribution/Source(s):

This quality-reviewed article relating to our AARP Insurance News section was selected for publishing by the editors of Disabled World due to its likely interest to our disability community readers. Though the content may have been edited for style, clarity, or length, the article "Age is Just a Number and People Need to Get Over It" was originally written by AARP, and published by Disabled-World.com on 2011-05-23 (Updated: 2022-03-27). Should you require further information or clarification, AARP can be contacted at aarp.org. Disabled World makes no warranties or representations in connection therewith.

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Cite This Page (APA): AARP. (2011, May 23). Age is Just a Number and People Need to Get Over It. Disabled World. Retrieved September 21, 2023 from www.disabled-world.com/disability/insurance/aarp/age.php

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