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Pink Ribbon Red Ribbon Awareness Initiative

  • Published: 2011-12-03 : Author: George W. Bush Institute
  • Synopsis: Pink Ribbon Red Ribbon awareness campaign leverages public and private investments and existing health infrastructures to combat cervical and breast cancer.
Pink Ribbon Red Ribbon - An innovative partnership to leverage public and private investments in global health to combat cervical and breast cancer in developing nations in Sub-Saharan Africa and Latin America. Led by the George W. Bush Institute, the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen for the Cure, and the Joint United Nations Program on HIV/AIDS (UNAIDS), Pink Ribbon Red Ribbon will expand the availability of vital cervical cancer screening and treatment, especially for high-risk HIV-positive women, and also promote breast cancer education.

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President George W. Bush and the First Lady of Zambia Dr. Christine Kaseba Announce Zambia as First Country to Implement Pink Ribbon Red Ribbon Initiative - Program Expands Critically Needed Breast and Cervical Cancer Interventions.

During a visit to the George Urban Health Center in Lusaka today, President George W. Bush, Mrs. Laura Bush and First Lady of Zambia Dr. Christine Kaseba were joined by United States Ambassador Mark Storella to announce that Zambia will be the first Pink Ribbon Red Ribbon partner country, expanding the availability of vital cervical cancer screening and treatment, and breast care education to those in need.

Pink Ribbon Red Ribbon is an innovative partnership between the George W. Bush Institute, the U.S. Department of State President's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen for the Cure and the Joint United Nations Program on HIV/AIDS (UNAIDS) that leverages public and private investments and existing health infrastructures to combat cervical and breast cancer, the two leading causes of cancer deaths among women in Sub-Saharan Africa. The cervical cancer partnership will utilize the platform and resources at PEPFAR and will draw from lessons learned in the significant scaling-up of access to HIV interventions in recent years.

"Today I'm proud to announce that Zambia is the first country to implement a new effort to combat cervical and breast cancer in the developing world," said President Bush. It's not acceptable to save a woman's life from HIV/AIDS and watch her die from cervical cancer."

President Bush visits PEPFAR supported AIDS Clinic in Dar es Salaam, Tanzania on World Aids Day
About This Image: President Bush visits PEPFAR supported AIDS Clinic in Dar es Salaam, Tanzania on World Aids Day
Joining President and Mrs. Bush, Dr. Kaseba and Ambassador Storella were Sr. Joseph Kasonde, Minister of Health, Zambia; Gary Cohen, Executive Vice President, Becton Dickinson; Katrina McGhee, Executive Vice President and Chief Marketing Officer, Susan G. Komen for the Cure; Dr. Sheila Tlou, Regional Director, UNAIDS and Dr. Julie Gerberding, President, Merck Vaccines.

Ambassador Storella said, "Zambia has the flagship program for screening and early treatment of cervical cancer in Africa. This additional funding and the support of the Government of Zambia will help prevent the terrible suffering due to cervical cancer across the country through prevention, early detection and treatment."

PEPFAR will contribute an additional $3 million U.S. dollars, and the Zambian Ministry of Health will dedicate nurses and clinic space to perform simple screening to highlight potential cancers at an early stage, when they can be treated on the spot before they progress.

The University Teaching Hospital Department of Obstetrics and Gynecology, supported by the Center of Infectious Disease Research, Zambia (CIDRZ) and the U.S. Centers for Disease Control and Prevention (CDC), developed a program in 2005, to train nurses to perform a visual inspection technique and to take a picture of the cervix using a simple digital camera. This way it is possible to see even small lesions, and the findings can be confirmed by an expert panel.

In addition, the Ministry of Health, in collaboration with the Ministry of Education, will pilot vaccination of fourth-grade girls against Human Papilloma Virus (HPV), the cause of nearly all cervical cancer.

An initial donation of Gardasil HPV vaccine was made by Merck Inc., one of the Pink Ribbon Red Ribbon corporate partners. The Ministry will seek to expand this program to reach high-risk districts through a program of vaccination and prevention messages. Susan G. Komen for the Cure, in partnership with Merck, will invest approximately $1.5 million over three years for cervical and breast cancer community sensitization and mobilization activities in Zambia. All activities will be under the direction and in partnership with the ministry of health and will be integrated as part of their efforts at a comprehensive cancer control plan. BD (Becton, Dickinson and Company), another Pink Ribbon Red Ribbon corporate partner, will assist in supporting the School of Medicine in training in pathology and cytology.

Pink Ribbon Red Ribbon has commitments of $75 million over five years, and is expected to grow to include additional participants and services. The goals are to reduce deaths from cervical cancer by an estimated 25 percent among women screened and treated through the initiative, significantly increase access to breast and cervical cancer prevention, screening and treatment programs, and create innovative models that can be scaled up and used globally.

About the George W. Bush Institute - The George W. Bush Institute seeks to improve the human condition through human freedom, education reform, global health, and economic growth. In all its programming, the Institute integrates initiatives that empower women and military servicemen and women. The Bush Institute is the innovation policy arm of the George W. Bush Presidential Center, which includes the Presidential library, located on the campus of SMU in Dallas. For more information, please visit or follow us on Facebook and Twitter.

About PEPFAR - The U.S. President's Emergency Plan for AIDS Relief (PEPFAR) is the U.S. Government initiative to save the lives of those affected by HIV/AIDS around the world. This historic commitment is the largest by any nation to combat a single disease internationally, and PEPFAR investments also help alleviate suffering from other diseases across the global health spectrum. PEPFAR is driven by a shared responsibility among donor and partner nations and others to make smart investments to save lives. For more information about PEPFAR, visit,, or

About Susan G. Komen for the Cure - Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure and Komen 3-Day for the Cure, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

About UNAIDS - UNAIDS, the Joint United Nations Program on HIV/AIDS, is an innovative United Nations partnership that leads and inspires the world in achieving universal access to HIV prevention, treatment, care and support. For more information visit:

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