Skip to main content
Accessibility|Contact|Privacy|Terms|Cookies

Impact of Age on Wellness Travel Preferences

  • Published: 2016-03-16 : Author: Spafinder Wellness 365 : Contact: spafinder.com
  • Synopsis: State of Wellness Travel Report shows Millennials and Gen X care more about wellness offerings at resorts, hotels and spas than Baby Boomers.

Quote: "The most desirable property types for Baby Boomers are luxury spa resorts, while for Millennials and Gen X, eco/adventure resorts and authentic yoga retreats rank much higher."

Main Document

Part II of Spafinder Wellness 365's "State of Wellness Travel Report" reveals Millennials & Gen X care even more about wellness offerings at resorts/hotels and spas than Baby Boomers

Spafinder Wellness 365(TM) today released Part II of its eighth-annual State of Wellness Travel Report, based on a survey of travel agents in North America and Europe and designed to offer ongoing insight into wellness travel trends. The new report examined the shifting demographics of the wellness traveler, with a special focus on the impact that age has on traveler's preferences.

Survey respondents indicate that every wellness element at properties, from healthy food to fitness classes to spiritual healing, ranked as more important for younger travelers (49 and under, Millennials and Gen X), than for Baby Boomers (50 and older), the generation that jumpstarted the wellness revolution. The most significant differences are in outdoor adventure (i.e., hiking, surfing, etc.), environmentally friendly properties, voluntourism programs, and fitness/yoga classes and facilities, which all matter significantly more to younger travelers. The most desirable property types for Baby Boomers are luxury spa resorts, while for Millennials and Gen X, eco/adventure resorts and authentic yoga retreats rank much higher.

The full report (which includes data on key trends and whether men find wellness travel more appealing than spa travel) is available at www.dropbox.com/s/k6lxtudwxj08mqp/SFW_Wellness-Travel-PartII_031516-FINAL.pdf

"As Millennials and Gen X become the core wellness tourism demographic, trends are emerging. Not only do younger travelers demand more wellness offerings in general, they seek more intensive, out-in-nature adventure and fitness. And a property's 'values,' such as respect for the environment and whether it gives back to the local community, aren't niche considerations - they're more important than traditional sports like golf or tennis," said Spafinder Wellness, Inc.(R) COO John Bevan. "The survey shines light on what's ascending for the next generation in wellness travel, but also shows that Boomers still rank traditional spa resorts first. The landscape is expanding, more complex, and less one-size-fits-all than ever."

Additional Findings

Many Wellness Elements Matter to All Travelers

Agents rated the importance of 16 different wellness components/programs to their clients. Every component (whether weight loss or healthy sleep programs) rates as "important" for every age demographic, scoring at least 5.9 out of 10.

All Wellness Components Matter More to Younger Travelers

As the table below illustrates, wellness travel elements are important for all travelers, but they're even more important to younger travelers (49 and under) than for the 50-plus-group. Even offerings one might associate with older travelers (i.e., hot springs) rank as more important to younger travelers. The differences are more significant in some instances, such as environmentally friendly properties and outdoor adventure programs, but the trend is consistent.

Wellness property elements, ranked 1-10; 1 = "not important at all" and 10 = "extremely important"

50 and older vs. 49 and under

The Biggest Age "Importance Gaps"

Several wellness components at properties stand out as significantly more important for Millennials and Gen X. The top five "importance gaps" are;

1.) outdoor adventure programs (i.e., hiking, surfing, etc.);

2.) environmentally friendly properties;

3.) properties that actively "do good" for local community or have voluntourism programs;

4.) fitness/yoga classes and facilities;

5.) beach access.

Baby Boomers Want Luxury Spa Resorts; Millennials & Gen X Rate Eco-Resorts Much Higher

Agents shared what types of wellness travel properties are most desired/booked by their Baby Boomer and older, and younger Millennial and Gen X, clients.

For the 50-plus crowd, luxury spa resorts (with a focus on relaxation and stress-reduction) rank highest by considerable margins. And the next three types of wellness travel destinations all had parity in scores.

Baby Boomer Top Properties:

Millennial & Gen X Top Properties:

For travelers 49 and under, the top three, most desired/booked wellness travel properties (by significant margins, and with great parity) are:

Gen X: the #1 wellness travel booker

Agents also note which age groups are now most likely to book wellness travel. And as Baby Boomers age, each year they're increasingly being replaced by Gen X and younger. The top two age groups below lead by significant margins. And the young 26-35 year olds (Millennials) increase their lead on the over-65 this year.

Who books wellness travel?

Part I of the "State of Wellness Travel Report" examined trends from growth in the sector to which global destinations are more popular with wellness travelers - www.dropbox.com/s/d0ar9ygwr9zvxde/SFW_WellnessTravelReport-Part 1_091415FINAL.pdf


Have Your Say! - Add your comment or discuss this article on our FaceBook Page.


Interesting Similar Topics
1 : Smart Hoteliers are Building a Healthier Future : Glion Institute of Higher Education.
2 : Virtual Tours Removes Travel Limitations - Beyond Our Boundaries : Beyond Our Boundaries .
3 : Advice on Traveling with a Catheter : Aeroflow.
4 : Hotel Industry On Right Track to Full Accessibility : Open Doors Organization (ODO).
5 : UN Says Accessible Tourism Benefits Everyone : United Nations.
From our Disability Travel section - Full List (73 Items)


Submit disability news, coming events, as well as assistive technology product news and reviews.


Loan Information for low income singles, families, seniors and disabled. Includes home, vehicle and personal loans.


Famous People with Disabilities - Well known people with disabilities and conditions who contributed to society.


List of awareness ribbon colors and their meaning. Also see our calendar of awareness dates.


Blood Pressure Chart - What should your blood pressure be, and information on blood group types/compatibility.





1 : Eating at Night, Sleeping By Day Alters Key Blood Proteins
2 : Interior Car Temperature Can Become Life-threatening for Children in an Hour
3 : 20 New Episodes of Letters to Lynette with Dr. Lynette Louise to Air on The Autism Channel in 2018
4 : Turnstone Center Designated as Official Paralympic Training Site by US Olympic Committee
5 : Help Your Child in School by Adding Language to The Math
6 : 50% of Retirees Saw Little or No COLA Increase in Net 2018 Social Security Benefits
7 : Turnstone Endeavor Games Concludes with National Records Broken
8 : Spinning in Circles and Learning From Myself by Tsara Shelton


Disclaimer: This site does not employ and is not overseen by medical professionals. Content on Disabled World is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. See our Terms of Service for more information.

Reporting Errors: Disabled World is an independent website, your assistance in reporting outdated or inaccurate information is appreciated. If you find an error please let us know.

© 2004 - 2018 Disabled World™