Skip to main content

Bobble Bottle for Kids Aims to Wean Children Off Sugary Soft Drinks

  • Published: 2010-09-27 : Author: Move Collective, LLC
  • Synopsis: Bobble Bottles are a sleek reusable water bottle that filters as you drink designed to wean children off soft drinks.

Main Document

bobble's baby is Born: New 13.oz/385ml bobble for Kids Aims to Wean Children Off Sugary Soft Drinks - Move collective also unveils four new multicolored filters and playful stickers to help younger folks personalize their bobble.

Move Collective, LLC, the creators of bobble (, a sleek, reusable, patented water bottle that filters as you drink, today introduced a junior version of the fast-selling product. Informally dubbed "bobble's baby," the new, smaller bobble can hold 13.oz/385ml of water and fits perfectly into smaller hands. Bobble's baby is intended for children. Its design and multicolored scheme were created to make water consumption more attractive - to encourage kids to prefer water to sugary sodas and other unhealthy drinks. Bobble is a vehicle to better health habits for children of all ages.

Bobble was designed by the renowned industrial designer Karim Rashid. The 13.oz/385ml bobble offers four multicolored filters - which are replaceable, recyclable and visually resplendent. Each bobble also comes with four playful stickers to let children creatively personalize it.

The children's bobble retails for $8.95 and can be reused endlessly. That fact tends to greatly increase water consumption in bobble users. Since they can refill at will, they tend to do so. Bobble filters should be replaced after 40 gallons, or 150 liters, of water passes through them. This typically equates to two or three months' use per filter. Users fill bobble with municipal tap water; schoolchildren can easily refill it from hallway water fountains or from their home's kitchen sink. Bobble's filter makes that water taste better by removing chlorine and organic contaminants from it. Chlorine is common to tap water and tends to impart a slightly sour aftertaste. Bobble eliminates that aftertaste. Bobble water instantly tastes cleaner and more refreshing.

"Since we launched bobble earlier this year, one of the most pleasurable experiences was witnessing how children of all ages react to it. We have an 8-month old child and his eyes light up when he sees it," said Richard Smiedt, founder, Move Collective LLC. "We've actually been collecting images of children and babies drinking from it and posting them on our Facebook page. Children are drawn to bobble because it is bright and stylish, very different from the normal containers they drink from. So early on we realized we had to create a bobble specifically for smaller hands."

According to a 2010 UCLA study, "Bubbling Over: Soda Consumption and Its Link to Obesity in California" millions of youths drink one or more sugary sodas every day. This is the equivalent, the study states, "of consuming 39 pounds of sugar each year in soda and other sugar-sweetened beverages." Research has shown that changing those habits can have a lasting impact on children's health. One study, published in 2009 in Pediatrics, found that schoolchildren who consumed more tap water while at school were 31% less likely to become overweight.

"Smart habits start at an early age," said Richard Smiedt. "But children tend to be resistant to the message that they should choose something simply because it is good for them. As a child who spent plenty of time hiding vegetables in my mashed potatoes, I can attest to this firsthand. And I want my own child to prefer to drink water from the start - not simply because daddy insists on it, but because he wants to. So we made this bobble multicolored, beautiful and fun, something a child would want to carry with them. If we give children a good reason, good habits will flow from that."

Bobble is free of BPA, Phthalates and PVC. It is fashioned from recycled plastic and comes in four versions. In addition to bobble's baby, the product comes in three "grown-up" versions. The original 18.5oz/0.55 liter version retails at a recommended price of $9.95. The 13oz "grown-up" bobble, which uses single-colored filters rather than the playful children's versions, is available at a recommended price of $8.95. The 34oz/1.0 liter bobble's recommended price is $12.95.

For schoolchildren, using bobble is simple. The first time they use bobble they should fill it with tap water and gently squeeze it through one time. This removes any loose carbon in the filter. The filter is officially "activated" at that point. Afterwards, every time children fill their bobble, the filter will improve the taste of the water that passes through it. Bobble should also be cleaned regularly in warm soapy water to limit bacteria buildup.

Bobble is available at leading retailers including American Apparel, Bed Bath & Beyond, Bloomingdale's, Bon-Ton, Chef Central, Container Store, Cracker Barrel, Earth Fare, GNC, Harris Teeter, JCPenney, Kitchen Collections, Kitchen Kapers, Macy's, Roche Bros. and Wegmans. Many more are coming on board over the coming months. Bobble can also be purchased online, at


• Have your say! Add your comment or discuss this article on our FaceBook Page.

Similar Topics

1 : Eazyhold Grip Aid for People with Hand Function Problems : EazyHold.
2 : The Zack Rack Accessibile Storage Solution : Freedom Shelf Innovations, Inc..
3 : Cyprium Copper Infused Luxury Towels that Destroy Bacteria : Cyprium Textiles.
4 : Obi Robotic Dining Device - Breakthrough for People with Physical Challenges :
5 : NuMuv Grip-Aid: Assistive Eating Device for Arthritis Patients : NuMuv.
From our Household Products and Aids section - Full List (22 Items)

Submit disability news, coming events, as well as assistive technology product news and reviews.

Loan Information for low income singles, families, seniors and disabled. Includes home, vehicle and personal loans.

Famous People with Disabilities - Well known people with disabilities and conditions who contributed to society.

List of awareness ribbon colors and their meaning. Also see our calendar of awareness dates.

Blood Pressure Chart - What should your blood pressure be, and information on blood group types/compatibility.

1 : Turnstone Center Designated as Official Paralympic Training Site by US Olympic Committee
2 : Help Your Child in School by Adding Language to The Math
3 : 50% of Retirees Saw Little or No COLA Increase in Net 2018 Social Security Benefits
4 : Turnstone Endeavor Games Concludes with National Records Broken
5 : Spinning in Circles and Learning From Myself by Tsara Shelton
6 : St. Louis HELP Medical Equipment Donation Drive Generates Record-Breaking Results
7 : People Who Snore Suffer from Palate Nerve and Muscle Damage
8 : How Our Ancestors with Autistic Traits Led a Revolution in Ice Age Art

Disclaimer: This site does not employ and is not overseen by medical professionals. Content on Disabled World is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. See our Terms of Service for more information.

Reporting Errors: Disabled World is an independent website, your assistance in reporting outdated or inaccurate information is appreciated. If you find an error please let us know.

© 2004 - 2018 Disabled World™