In 2014, FARE started the Teal Pumpkin Project, where families participating in Halloween signal that they have alternative treats available for people with allergies by placing a teal pumpkin or a flyer from the FARE website at their door.
"We hope that everyone who participates in the fun tradition of Halloween will incorporate a teal pumpkin into their celebration, bringing smiles to the faces of kids with food allergies."
The Teal Pumpkin Project® is back and bigger than ever, as the annual campaign from Food Allergy Research & Education (FARE) expands and aims for a teal pumpkin on every block in every neighborhood in the United States.
One in 13 children in the U.S. has a food allergy, a potentially life-threatening disease that presents many challenges for millions of families across the country. This Halloween, FARE encourages people to show their support for kids with food allergies and other dietary restrictions to participate in the Teal Pumpkin Project®, an awareness initiative that promotes safety and inclusion for all trick-or-treaters.
Being part of the Teal Pumpkin Project is simple. Supporters can:
Annual awareness campaign from Food Allergy Research & Education aims for teal pumpkins on every block in America in support of children with food allergies. "This year in particular, more people are becoming aware of how life-altering a food allergy diagnosis can be, and how difficult it can be to manage this potentially life-threatening medical condition," said Lois A. Witkop, Chief Advancement Officer at FARE. "We hope that everyone who participates in the fun tradition of Halloween will incorporate a teal pumpkin into their celebration, bringing smiles to the faces of kids with food allergies."
Halloween can present a number of challenges for individuals and families managing food allergies because many popular candies include the most common allergens. In addition, different sizes of the same candy can use different ingredients, and smaller sizes of some candies that are popular during this time of year do not always have clear labels stating their ingredients.
Launched nationally in 2014, the Teal Pumpkin Project has attracted supporters from 50 states and more than a dozen countries. The campaign was inspired by a local awareness activity run by the Food Allergy Community of East Tennessee. This year, a number of national retail partners are supporting this important initiative, making it easier than ever for people to participate.
FARE has a number of resources to help individuals and families get involved, including:
Video Clip: Teal Pumpkin Project
For more information about the Teal Pumpkin Project, including a link of corporate supporters and nonprofit partners, visit www.tealpumpkinproject.org
For more information about food allergies, visit www.foodallergy.org
Teal is the official color of the awareness ribbon worn for Food Allergy Awareness Week. In 2010, 37 U.S. states recognized Food Allergy Awareness Week, an initiative FAAN began in 1998, with official proclamations. In Canada May is Food Allergy Awareness Month.
FARE works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. - or roughly two in every classroom. FARE's mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE - support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives; HEALTH - enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment; and HOPE - encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition.
For more information, please visit www.foodallergy.org and find us on Twitter @FoodAllergy, Facebook, YouTube and Pinterest.
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