The Weather Network Propels Para-Alpine Olympic Hopeful

Introduction

The Weather Network, the leading Canadian weather information service, and its French-language counterpart MeteoMedia, have announced a sponsorship agreement with Viviane Forest, a visually impaired Canadian para-alpine skier with only 4% vision.

Main Item

The Weather Network, the leading Canadian weather information service, and its French-language counterpart MeteoMedia, have announced a sponsorship agreement with Viviane Forest, a visually impaired Canadian para-alpine skier with only 4% vision.

The Weather Network and MeteoMedia's commitment will help Viviane, a native of Brossard, Quebec, achieve her Paralympic dreams by providing financial support throughout the competitive journey that should lead her to the 2010 Paralympic Winter Games in Vancouver.

Viviane's chances of winning a medal at the Games are excellent. As a member of the Association sportive des aveugles du Quebec, she completed only one year of competition on the Canadian and North American skiing circuit with the Para-Alpine Canadian Development Team before she was invited to join Team Canada in 2008, to compete on the World Cup circuit.

She won gold in La Molina, Spain on January 12, coming in ahead of another Canadian and a Spaniard on her very first giant slalom at the World Cup. With her guide Arnaud Rajchenbach, she won silver in another giant slalom on January 13th, and two days ago, she won silver in slalom, at 1.41 seconds behind the World Champion. The duo will also participate in other World Cup races in Sestrieres, Italy, from January 18 to 24, 2009.

"The Weather Network and MeteoMedia are proud to support an athlete with so much determination and drive to excel in her field," said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc., owner of The Weather Network and MeteoMedia. "Paralympic athletes need financial support in order to fully focus on their sport. We're thrilled to be playing that role for Viviane Forest."

Personalized ski forecast

Relying on its nationwide meteorological expertise, The Weather Network will provide Viviane with weather forecasts and ski conditions for all the Canadian locations where she'll be competing.

"I'm really glad to be able to count on the support of The Weather Network," Viviane said. "That's one less thing for an athlete like me, who really wants to make it to the Paralympic Games, to worry about. Since The Weather Network will also be keeping me informed about weather and skiing conditions at all my competitions, it's like having a financial partner as well as a partner on the slopes."

Origin of the Paralympic Games

In 1948 London neurologist Sir Ludwig Guttmann first came up with the idea of holding what was originally called the "World Wheelchair and Amputee Games," designed to help rehabilitate World War Two veterans and victims through sports. The first games took place in Rome in 1960.

In para-alpine skiing, athletes compete in the following categories: standing, sitting or visually impaired. Paralympic athletes ski the same course as the Olympic athletes except that they can rely on a prosthesis or a guide, depending on their disability.

Reference: About The Weather Network and MeteoMedia

The Weather Network and MeteoMedia are among the most popular media brands in Canada. Owned by the Canadian company Pelmorex Media Inc., they are the undisputed leaders of weather information services in Canada across all platforms, including cable, satellite, internet, desktop, mobile, radio and newspapers.

The Weather Network and MeteoMedia are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are also among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia as part of their services. As the No. 1 source of weather services in the commercial market, The Weather Network and MeteoMedia also meet the weather information needs of energy companies, municipalities, road services and numerous other business clients.

The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians, whose activities are dependent on weather.

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