Skip to main content
• Social Media: Connect with UsAccessibility  |  About  |  Contact  |  Privacy  |  Terms

Madonna to Open Hard Candy Fitness Center in Moscow

  • Published: 2010-12-09 : New Evolution Ventures.
  • Synopsis: Madonna announced the opening of the second Hard Candy Fitness Center in Moscow which is projected to open in mid-March 2011.

Main Document

Madonna, in partnership with her manager Guy Oseary and Mark Mastrov, Chairman of New Evolution Ventures (NeV), announced the opening of the second Hard Candy Fitness Center in Moscow which is projected to open in mid-March 2011.

The new facility will be a beautifully designed and unique 35,000 square foot space located near Red Square. Moscow's Hard Candy Fitness will also include a partnership with Irina Razumova, founder of the well know Russian chain Planet Fitness. The news of the Moscow location comes on the heels of a successful grand opening for the brand's premiere location last week in Mexico City, which featured a special dance class taught by Madonna.

"It's especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my 'Sticky & Sweet Tour.' Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs," commented Madonna.

Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia. They are currently exploring opportunities around the globe for facilities that will offer a unique member experience in all aspects including curriculum, environment and fashion.

Throughout her career, Madonna has been devoted to fitness and well being. Having worked out in hundreds of gyms around the world, she developed a strong vision on what the ideal exercise, dance and workout environment should look like. The vision took shape during an initial meeting between Mark Mastrov, the innovator behind some of the World's best known Fitness Brands and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 1100 clubs in over 20 countries.

"Our goal is to create an environment around the world inspired by Madonna's vision and high standards. Hard Candy Fitness Centers will be a reflection of Madonna's point of view and will reveal her input on every detail including music, design and class curriculum. Madonna's touch will be everywhere," stated Mastrov.

The Moscow Hard Candy Fitness Center along with others in the planning stages will include proprietary Hard Candy Fitness programming inspired by Madonna and her dance team, a Bike Studio as well as a Mind Body Studio, featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe and lavish locker rooms.

Members will benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment/free weights and the best group fitness, functional training accessories using brands including Precor, Marpo Kinetics, Hoist, Free Motion, StarTrac and TRX suspension training.

"We are so excited and honored to be able to open the Hard Candy Fitness brand here in Moscow. Madonna has been an inspiration for us all and we can't wait to bring this beautiful facility to life," said Irina Razumova, partner with Hard Candy Fitness and NeV.

About New Evolution Ventures (NeV) -Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally. Co-Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide. For more information, please visit www.newevolutionventures.com

Similar Topics

1 - Exercise May Improve Thinking Ability and Memory - American Academy of Neurology.
2 - Seniors Who Exercise Regularly Lower Chance of Severe Mobility Problems - American Geriatrics Society.
3 - Wheelchair Exercising Book: Zero Assistance Resistance Training by Dan Highcock - Dan Highcock.
4 - Wheelchair Fitness: Invictus Active Trainer - Invictus Active.
5 - Criptaedo: Martial Arts Designed for People with Disabilities - Paul Brailer.
From our Exercising with Disability section - Full List (58 Items)

Submit disability news, coming events, as well as assistive technology product news and reviews.


Loan Information for low income singles, families, seniors and disabled. Includes home, vehicle and personal loans.


Famous People with Disabilities - Well known people with disabilities and conditions who contributed to society.


List of awareness ribbon colors and their meaning. Also see our calendar of awareness dates.


Blood Pressure Chart - What should your blood pressure be, and information on blood group types/compatibility.



1 - wheelAIR Innovative New Cooling Wheelchair Backrest Wins Support on Dragons Den
2 - DIVAS Rule the Runway at The Woodlands
3 - Ultra-thin Optical Fibers Provide Way to Print 3D Microstructures
4 - Brain Imaging Predicts Language Learning in Deaf Children
5 - Asthma Costs US Economy Over $80 Billion a Year



Citation


Disclaimer: This site does not employ and is not overseen by medical professionals. Content on Disabled World is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. See our Terms of Service for more information.

Reporting Errors: Disabled World is an independent website, your assistance in reporting outdated or inaccurate information is appreciated. If you find an error please let us know.