Make Half Your Plate Fruits and Vegetables

Introduction

The U.S. Department of Agriculture (USDA) has released a replacement for its current food pyramid supporting dietary recommendations from the Dietary Guidelines for Americans 2010 to make half your plate fruits and vegetables. The new plate icon is sectioned off to show fruits and vegetables as half of the plate, making the recommendation easy to understand.

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"This science-based government recommendation to make half your plate fruits and vegetables is a significant and positive step in the battle to fight obesity and related health issues in America. The plate icon is a simple, memorable way to show Americans the proportion of fruits and vegetables they should be eating at every meal occasion," says Dr. Elizabeth Pivonka, president and CEO of Produce for Better Health Foundation (PBH), the nonprofit entity in partnership with CDC behind the Fruits & Veggies - More Matters® national public health initiative.

"Ever since the 2005 Dietary Guidelines increased the recommended number of fruits and vegetables to consume daily, which was also the impetus to 'rebrand' 5 A Day to Fruits & Veggies - More Matters, making half your plate fruits and vegetables has been one of the supporting messages of our Fruits & Veggies - More Matters initiative since it's 2007 launch."

Adding more colorful fruits and vegetables to meals and snacks is fun and easy with so many available flavors and varieties of fresh, frozen, canned, dried, or 100 percent juice.

Increasing the number of fruit and vegetables eaten every day, or filling half the plate with fruits and veggies at both meals and snacks, can make a big difference in your health and energy level because more does matter. Pivonka says that eating fruits and vegetables is a sound investment in long-term health, and a very inexpensive part of a healthy lifestyle.

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies - More Matters public health initiative.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.